Freelance Creative Support for Advancement.

YOUR TEAM

Nonprofit, marketing and advancement teams are expected to do more with fewer resources. We’ll adapt and collaborate based on your team’s style and needs.

YOUR BRAND

Our work will follow the visuals, messaging, typefaces and other assets that shape the identity of your institution.

YOUR BUDGET

No matter how you like to operate, I make it easy to hire a freelancer — adjusting to your workflow and building a plan rooted in your budget and priorities.

Full-Service Collaboration

STRATEGY + PLANNING
Marketing + communication plans
Fundraising + engagement strategy
Creative + production planning

BUILD YOUR BRAND
Visual identity, logos + toolkits
Merchandise design + production
Large-format collateral + signage

WEB, DIGITAL + SEO
New websites, redesigns + audits
Social media strategy + content
Email + CRM campaigns

INTEGRATED MARKETING
Print, direct + digital campaigns
Event marketing + promotion
Sponsorship strategy + materials

WRITING + DESIGN
Annual reports + viewbooks
Speeches, articles + blogs
Advertising, graphics + layouts

FOR THE TEAM
Brand-friendly templates + files
Stationery, letterhead + print
Writing training + workshops

Success Stories

  • Cue the Fireworks

    Print, digital and other materials raise a record $2.2 million for The University of Toledo’s 150th.

    See It

  • More Than a Redesign

    Redefining a college’s approach to presenting information at The Ohio State University.

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  • A Seamless Experience

    Digital marketing leads an integrated campaign for University of Michigan’s Ross MBA program.

    See It

  • Stories + Speechwriting

    The future of your institution can be found in the stories of the people connected to it.

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  • Award-Winning Design

    Presentation matters. I’ve helped craft ROI-driven experiences in print, websites, email and more.

    See It

  • Celebrating 100 Years

    Creating an experience worthy of Bowling Green State University’s centennial.

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Full Portfolio

Looking Good for 150 Years Old.

A centerpiece of The University of Toledo’s sesquicentennial was a fundraising mailer with a removable pennant, which earned Silver at the 2023 Print Excellence Awards from the Graphic Media Alliance.

Past Partners

“Joe's attention to detail on our website and email campaigns consistently and effectively represented Michigan Ross to thousands of incoming prospects.”

DOUG THOMAS
University of Michigan

“Joe's work is driven by a commitment to fully understanding a project’s audiences — be it prospective students, alumni, donors, faculty thought leaders or corporate partners.”

JOE ARNOLD
The Ohio State University

Let’s Light a Spark on Your Next Project.

Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and statement of work for collaborating.

Focused on Telling the Stories of Your Students, Faculty, Alumni and Donors.

Content that’s compelling, innovative — and most importantly, human — is needed everywhere. While there’s no doubt about the potential of AI, the real power lies in strategy. In choosing the right voice for the right audience and medium. Fortunately, you know a guy.