Set the Stage With Websites and Email.
Your website is the hub for the entire customer experience.
There are several ways a prospect may find you — through a social media feed, word of mouth, email, print advertising, you name it — but your website is the original source of everything related to your business. Marketing and sales efforts are built around core digital content about your history, identity and values, as well as accurate product and service information.
Perception is reality, and the basic presentation of your website and email campaigns conveys an unspoken message to customers. If it's hard to read or navigate on a smartphone, they will move on to the next Google result. If information is outdated, they will believe you are.
Whether your website or email needs a complete redesign or a minor facelift, I offer trusted expertise in crafting future-facing digital experiences and content.
Web Services Tailored to You
Websites are alive. The content and structure are like a plant — without regular care and attention, they'll fail to reach their potential. Customers expect a seamless digital experience, from the moment they discover you until their purchase is complete. I support you with modern web design and results-driven email campaigns.
RESEARCH AND PLANNING
Ideally, digital communications reflect the needs and habits of consumers. We'll dig into your goals and priorities to create a blueprint for success.
ANALYTICS AND BENCHMARKING
What insights can be gained from past website and email performance? How are competitors innovating digitally, and how can we leapfrog them? Let's find out.
CONTENT STRATEGY AND SEO
Every word or image published to your website, emails or social media should be rooted in a core strategy. We'll build smart content optimized for search engines.
WRITING AND DESIGN
Attention spans are shorter than ever. I help you stand out with bold copywriting, smart navigation and impactful visuals tailored for digital audiences.
PRODUCTION AND MAINTENANCE
Depending on your team's size and resources, we may create a turnkey system for you to take over or a long-term plan for maintenance and support.
MEASURING PERFORMANCE
There is a deep well of website and email analytics for us to draw from — the key is to find the most relevant metrics to aid your team's decision making.
Much More Than a Website Redesign
Across 30 offices and programs, and more than 3,000 web pages, we reimagined how to present information for the Fisher College of Business at The Ohio State University.
What I Bring to Web and Email Creation
Trusted expertise in digital media. I've managed websites and email campaigns for companies and brands of all sizes.
Versatility. I've used systems like Salesforce, MailChimp, Drupal and Hootsuite, and will adjust to your workflow.
Content creation grounded in strategy. Any individual web page or email should consistently represent your brand.
I provide creative support for existing properties, or consultation for developing and launching new projects.
My business is small by design. I'm 100% focused on providing personal attention and nimble decision making.
Why Improve Your Digital Presence
First impressions matter. A modern, intuitive website and email experience is the cornerstone of your marketing.
Users expect digital content to meet real-time standards of quality and usability based on what they see elsewhere.
A website enhanced with proper SEO, social integration and strategic content is more discoverable to new visitors.
80% of customers are more likely to purchase after receiving email with personalized, dynamic content (Litmus).
Streamlining your digital content often improves offline workflows and cost efficiency in other areas.
Ready to Move Your Brand Forward? Let’s Chat.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
