A Bold New Direction.
It was more than a website redesign for the Fisher College of Business at The Ohio State University: Across 30 offices and programs, and more than 3,000 web pages, we reimagined how to present information with market research, content strategy, editorial and design standards, and user training in addition to budget management and vendor selection.
What I did:
Strategy | Website Production | Writing | Design | Digital Marketing | SEO
The Approach
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Mobile First
Our top priority was to optimize content, navigation and calls to action for smartphones.
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Working Smarter
We removed duplicate pages, reduced unnecessary maintenance and streamlined editing.
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Modernizing Data
Manually updated content was replaced with database-driven features and interactive tools.
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Search Traffic
Page structure, URLs, title tags and other content were updated sitewide to improve SEO.
The Results
Fisher’s redesign launched in fall 2016, pairing a modernized look, feel and experience with a revamped content management system behind the scenes, as well as updated editorial and design standards for website managers.
Home Page (Previous Design)
Redesigned Home Page | View Live
MBA Program Page (Previous Design)
Redesigned MBA Program Page | View Live
Redesigned Newsroom Page | View Live
Redesigned Directory | View Live
“Joe's work is driven by a commitment to fully understanding a project’s audiences — be it prospective students, alumni, donors, faculty thought leaders or corporate partners.”
JOE ARNOLD
Fisher College of Business, The Ohio State University
Let’s Ensure Your Website Makes a Great First Impression.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
Other Work
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A Brand on a Mission
A bold vision weaved into events, an award-winning podcast and video at the Columbus Chamber.
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Award-Winning Design
Presentation matters. I’ve helped craft ROI-driven experiences in print, websites, email and more.
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Cue the Fireworks
Print, digital and other materials raise a record $2.2 million for The University of Toledo’s 150th.
