Building a Brand is Personal.
Columbus, Ohio is the 14th-most populous city in the U.S., home to five Fortune 500 companies and is the nation’s 32nd largest economy by GDP. As an engine for the region’s business community, the Columbus Chamber of Commerce weaved a connected strategy and brand into a full calendar of events and communications.
What I did:
Strategy | Branding | Creative Direction | Integrated Marketing | Writing | Design
Making Strategy Real
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Planning for Growth
Strategic planning helped clarify vision and identity, set priorities and reach for better metrics of success.
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Gathering Feedback
Comprehensive surveying created benchmarks for member satisfaction and program participation.
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Making a Difference
Engagement was redefined “beyond dues” to grow active contributors to the community and dialogue.
Building on the City’s Creative DNA
Combined with a network of civic and business partnerships, the Columbus Chamber is a key voice in the economic development of Central Ohio.
In creating highly visible event displays, marketing collateral and digital properties, it was critical that the Chamber’s brand communications be consistent with the region — while still conveying a distinct point of view.
Results That Resonate
The Chamber stepped forward with a bold, mission-focused identity: Colors, visuals and messaging integrated across frequent events, an award-winning podcast, sales materials, video and multimedia.
Connecting to Growth Newsletter | View
Print Marketing Collateral | View
Columbus.org
Award-Winning Cbuzz Podcast | Learn More
2018 Annual Meeting Video
Public Policy Agenda | View
2018 Annual Meeting Video
2017 Annual Meeting Video
Ready to Move Your Brand Forward? Let’s Chat.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
Other Work
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Stories + Speechwriting
The future of your company or brand can be found in the stories of the people connected to it.
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A Seamless Experience
Digital marketing leads an integrated campaign for University of Michigan’s Ross MBA program.
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Cue the Fireworks
Print, digital and other materials raise a record $2.2 million for The University of Toledo’s 150th.
