Stand Out With Print and Direct Mail.
There's nothing like a tangible marketing piece that hits all the right notes.
Countless ingredients go into a good print recipe: Photography that captures attention. Colors that explode. Words that inspire. Paper quality of just the right weight and texture. Inks that convey a carefully calibrated tone of celebration, urgency, relevance or formality.
Even in our digital-first landscape, there will always be projects, scenarios or audiences that call for a more personal, tactile experience with your company or brand. Whether as a companion to digital or a standalone element, printed materials are uniquely powerful all the same.
Let's see what we can cook up for your next print or direct mail campaign.
Integrated Campaign, Historic Results
Sesquicentennial branding in print, digital, social media and other materials for The University of Toledo helped drive record fundraising of nearly $2.2 million in 2023.
Award-Winning Print Services
Chances are, the proportion of print and direct mail in your overall marketing mix has evolved in recent years — either to be more cost-efficient, or as a reflection of customer preferences. Whatever the reason, it's not as important to eliminate or reduce printed communications as it is to continue innovating them relative to their digital counterparts. I can help.
STRATEGY AND LIST CREATION
Who are you trying to reach, and why via print? What measurable action are you promoting? We'll create a plan that prioritizes a seamless user experience.
TRENDS AND BENCHMARKING
The print and direct mail ecosystem is huge — and inspiration can be found among competitors and industries far outside your own. Let's see what's out there.
CUSTOM CONCEPTS
I'm in the business of ideas. Based on strategy and resources, we'll explore multiple concepts and best practices to create a fresh experience with your brand.
FORMAT, WRITING AND DESIGN
In addition to a custom format, I provide writing and design that is unique to this project — after all, it may be a recipient's only interaction with you.
PRODUCTION AND DELIVERY
From basic letterhead to personalized reports, I've worked with countless print partners, formats and data merges to ensure campaigns deliver without a hitch.
TRACKING RESULTS
We'll identify meaningful, realistic performance metrics for your project, including dedicated URLs and digital tools as well as transactional paper trails.
My Work on Print and Direct Mail
Based on award-winning expertise in print and direct mail design, I can help translate your ideas into results.
I adapt to your workflow, and have used Microsoft Teams, Basecamp, Wrike, Monday and other apps in the past.
Thanks to past work with print vendors, I know how to avoid quality issues, paper order delays and post office snags.
Your finished piece is half the equation — the other is a smart mailing list, and I can help optimize your data.
My business is small by design. I'm 100% focused on providing personal attention and nimble decision making.
Benefits of Print Marketing
Some recipients just prefer print. Even the best digital campaign can’t replace a tangible experience with your brand.
Print allows for deeper content. Online attention spans are short — tell a longer story to customers on paper.
Reach the offline market. Print will engage those who aren't regular consumers of your digital content.
Direct mail has strong response rates relative to other marketing — roughly 5% compared to 1.3% for email.
Print can now be highly personalized, with variable printing techniques and visuals unique to each recipient.
I’m Ready To Make an Impact in Print When You Are.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
