Looking Good for 150 Years Old.
The University of Toledo celebrated its sesquicentennial in 2022 with a series of programs and a multi-million dollar fundraising campaign supporting need-based scholarships for deserving students. A stream of print, digital, social media and other materials drove the yearlong effort.
What I did:
Strategy | Branding | Creative Direction | Integrated Marketing | Writing | Design
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Record Fundraising
The centerpiece of the 150th was UT’s annual Day of Giving campaign, which raised a record $2.19 million.
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Three Years of Growth
From 2021-23, I guided marketing efforts that fueled a 66% increase in annual Day of Giving fundraising.
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A Spirited Celebration
Custom branding was integrated across websites, email, merchandise and other promotions.
Award-Winning creative
Supporters were sent a sesquicentennial fundraising mailer with a removable pennant, which earned Silver at the 2023 Print Excellence Awards from the Graphic Media Alliance.
Breaking Through, Standing Out
To build awareness of the sesquicentennial and engage a wide range of audiences, we had to stand out. Marketing and communications materials delivered results with spirited visuals and consistent, strategic messaging.
Cornerstones Magazine | Spring 2023 | Fall 2022
Day of Giving Print Marketing | View
Day of Giving Campaign Wrap Video
Direct Mail and Digital Advertising | View
Telling the Story with Social
Incremental, staggered fundraising goals and social media stories were created during the sesquicentennial campaign to create — and maintain — excitement during several months of marketing and promotions.
If Your Marketing Needs a Boost, I can Help.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
Other Work
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A Seamless Experience
Digital marketing leads an integrated campaign for University of Michigan’s Ross MBA program.
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A Brand on a Mission
A bold vision weaved into events, an award-winning podcast and video at the Columbus Chamber.
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Setting the Standard
Your brand is about much more than a logo. I provide the expertise and attention to bring it to life.
