One Conversion at a Time.
The MBA program at University of Michigan’s Ross School of Business is in fierce competition with leading universities around the world for the best recruits. A rebranding of the college followed a #1 ranking from the Wall Street Journal — and digital marketing efforts evolved as well.
What I did:
Strategy | Integrated Marketing | Writing | Design | Reporting + Analysis
From Prospects to MBAs
-
A Global Brand
The Michigan Ross MBA is one of the top-ranked in the U.S. and recruits students from around the world.
-
First Things First
The engine of our events, print material, digital and email campaigns was the conversion funnel.
-
Performance
Marketing prompted prospects to first inquire via the Ross website, then apply, get admitted and finally enroll.
-
Analysis
Surveying of enrolled and non-enrolled students measured effectiveness and informed future planning.
Knowing Who to Target — and How to Connect.
Of the entire communications mix, our email campaigns had by far the largest reach, with more than 100,000 records worldwide and real-time responses to user behavior. The messaging and visuals for those campaigns were paired seamlessly with other materials like our viewbook, creating an identity, tone and conversation that was consistent with every interaction a prospect may have with the college.
“Joe's attention to detail on our website and email campaigns consistently and effectively represented Michigan Ross to thousands of incoming prospects.”
DOUG THOMAS
Ross School of Business, University of Michigan
Past Partners
Let’s Integrate Your Website, Email and Social Marketing.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
More Design
-
A Brand on a Mission
A bold vision weaved into events, an award-winning podcast and video at the Columbus Chamber.
-
Award-Winning Design
Presentation matters. I’ve helped craft ROI-driven experiences in print, websites, email and more.
-
Cue the Fireworks
Print, digital and other materials raise a record $2.2 million for The University of Toledo’s 150th.
