Video and Multimedia That Make an Impression.
Video is an opportunity to highlight the best of your brand.
Ideally, a variety of elements work together to engage audiences with video: Quality footage shot with the right equipment. Lighting. Sound. Writing and dialogue. All backed by a smart blend of strategy, production planning and logistics.
In addition, the delivery method for your next video will play a huge part in its presentation: It may be viewed on a native web page, inside a dedicated app like YouTube or Vimeo, or embedded in a social media feed.
I'm here to help draw out the full potential of video and rich media with creative consulting based on your goals, priorities and resources.
A Win-Win Podcast Delivers.
When we reimagined the Cbuzz podcast at the Columbus Chamber of Commerce, the shopping list was long: Studio space. Quality equipment. Editing expertise.
An ideal partnership was found at Capital University’s Convergent Media Center, a collaborative space that empowers students to put their talents to use with modern, real-world equipment and projects. Cbuzz was subsequently named the 2019 Best Business Podcast by the Columbus Podcast Awards.
Multimedia Services
Depending on your team and resources, producing quality video may involve contributions from a wide variety of both in-house and external partners. Your project may need an experienced motion graphics animator, or a specialized sound editor. I offer hands-on creative services as well as seasoned collaboration to deliver on time and on budget.
RESEARCH AND STRATEGY
Whether your video is a standalone project or one piece in a larger campaign, we'll closely examine your needs and goals to plan for success.
CONCEPTS AND STORYBOARDING
Time and resources are scarce. I understand how to develop storyboards and ideas that are innovative without straying from your core strategy, brand and budget.
SCRIPTING AND DIALOGUE
Some words are spoken in video, others may appear on screen — no matter the context, I offer writing support to ensure your key messages are conveyed.
DESIGN AND GRAPHICS
Supporting visuals need to reflect your identity. I get to know your brand to create graphics using your official logo, colors, typefaces and other assets.
PLANNING AND LOGISTICS
Storytelling with video typically involves juggling multiple schedules, high-tech equipment, location scouting and researching on-camera subjects. I can help.
DID IT WORK?
Regardless of the delivery or content for your video, we'll clearly outline metrics like views and conversions to measure the return on your investment.
My Approach to Video and Media
Video is a highly visible representation of your brand. We'll work to create a point of pride for your team.
Experience is the best teacher — I've produced enough video to help you find savings and avoid pitfalls.
I provide a comprehensive, strategic mindset to ensure that multimedia or video delivers on your goals and needs.
You may have several stakeholders approving your project. I adapt to your workflow for smooth routing and editing.
My business is small by design. I'm 100% focused on providing personal attention and nimble decision making.
Why Invest in Video Marketing
Video and multimedia offer a chance to put a human face on your company and give it personality.
Research shows that video more effectively incites an emotional response, which is key to driving engagement.
By encouraging longer visits to your website, videos can help improve search engine optimization (SEO).
With higher engagement, video and multimedia convert viewers into customers with integrated calls to action.
Video is an easy way to digest information. Viewers can watch and listen rather than reading walls of text.
Let’s Get Started With Your Next Video or Creative Project.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
