Social Media and Digital Marketing With Results.
Social media's power is in real-time dialogue with customers and prospects. Are you taking advantage?
To be effective, multi-channel marketing has to be more strategic than pushing identical material across various types of media. The profile of an average website visitor will differ from direct mail prospects or email consumers — content and calls-to-action should be tweaked accordingly.
Based on your goals and target consumers, it may make sense to invest equally on several apps or forgo others entirely. But no matter the formula across popular platforms like Facebook, Instagram, LinkedIn or TikTok, your messaging needs to be adapted for each audience.
Together, we can craft a smart, strategic approach that delivers results.
ROI-Driven Digital Services
Recent data shows that 18 to 29-year-olds spend the most time on YouTube and Instagram. Pinterest tends to attract women, while Twitter (X) skews toward men. LinkedIn is most popular among users with incomes above $100,000. These and other variables will tell us how to leverage words, visuals and video to reach your goals.
STRATEGY TO DRIVE RESULTS
Knowing who you're targeting, and toward what measurable goals, are key before deciding "what to say" and "how to reach people" via social platforms.
SOCIAL MEDIA AUDITING
How effective is your social media marketing and digital advertising today? We'll take a close look at your formula to find opportunities moving forward.
TARGETING BY PLATFORM
Your strategy, budget and resources may point to a video-based campaign, search and display content or texting prospects via SMS. Let's find out.
GROW SUBSCRIBERS AND PROSPECTS
Before a purchase is made, customers get to know you by engaging with your brand. We'll feed the top of the marketing funnel with compelling content.
BOOST LEADS, SALES AND CONVERSIONS
Whether you're in B2C, B2B or eCommerce, converting visitors throughout their journey with your brand is critical to your next social or digital project.
TRACK PERFORMANCE
There is a deep well of analytics for us to draw from — the key is to find the most relevant metrics to aid your team's decision making and success.
Saying It With Social
Incremental fundraising goals and social media stories were created during The University of Toledo’s sesquicentennial campaign to create — and maintain — excitement during several months of marketing and promotions.
Why Choose Me for Social and Digital
I've managed successful campaigns on key platforms including Facebook, LinkedIn, YouTube and others.
A strategic mindset to ensure your social media and digital advertising presence reflect your company and brand.
Innovative and creative experience finding new ways to stand out and engage with your target audiences.
Smart planning that ensures a seamless transition from social and digital ads to your website or other materials.
Keeping my business small is important. My mission is to provide personal attention and agile decision making.
Benefits of Better Social Media
Consumers' personal connections with brands are critical now, and social media is ideal for creating them.
Producing quality video is more affordable than ever. Your next social campaign is a chance to leverage it.
Social and digital marketing is more trackable, cost-effective and flexible in real time versus other media.
Growing social audiences with paid or unpaid content has low barriers to entry, allowing you to start small if needed.
Internal teams like customer service benefit from the rich insights a social media or digital campaign provides.
Let’s Turn “Likes” Into “Loves” on Your Next Social Media Project.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
