Marketing Strategy Driven By You.
You can tell the difference when a project is well planned.
Every detail has been covered. Every measurement is precise. There's a confidence you feel in knowing that every possibility was explored, every doubt answered and every challenge confronted. The positive results and feedback are often tangible and immediate.
My goal is to recreate that energy with every partnership and project — because even the best-looking video, most detailed website or farthest-reaching marketing campaign will underperform with a faulty strategy at its roots.
Custom Strategy and Planning Services
No matter its size, location or industry, your company or nonprofit faces a unique set of competitors, challenges and opportunities. There isn't always time to build a comprehensive blueprint for every marketing project — that's why the scope of strategy and planning will be dictated by you, and could include a wide mix of available services.
MARKETING AND COMMUNICATIONS PLANS
A sound plan will tell the story of your company's background, goals, priorities, performance metrics and other variables over a defined period of time — and envision its future.
MARKET RESEARCH
What are the current trends in your industry? What is your organization's market share and prospects for growing it? We'll take advantage of all available sources to find out.
PRODUCTS, SERVICES AND BRAND
You own a distinct blend of features and benefits that appeal to current and potential customers alike. Evaluating and building upon your brand is a critical element of the strategic process.
CUSTOMERS AND AUDIENCES
Basic demographics like age and income only scratch the surface when it comes to consumer profiles. Uncovering their hobbies, passions and interests leads to more effective marketing.
COMPETITIVE ANALYSIS
Have you consistently benchmarked against direct and indirect competitors? We'll see what they're up to, identify best practices and imagine ways to differentiate your offerings.
PERFORMANCE AND PRODUCTION
Starting at the finish line: Before any marketing project begins, we will create clear performance indicators and production schedules that define what "success" looks like.
Results-Driven Marketing That Delivers For Your Team.
How I Help With Strategy
Solutions backed by the experience and versatility of creating strategy for multiple industries, businesses and nonprofits.
National expertise with Great Lakes roots: I live and work in Toledo, was educated in Ohio and Michigan, and have worked on projects and markets like yours.
I'm 100% focused on innovating for your business and brand — using fresh ideas and planning to deliver tangible results.
I deliver value by combining the quality, creativity and expertise of a marketing agency without the cost, client loads and overhead.
My business is small by design. I care about providing you with personal attention and nimble decision making.
Why Strategy Matters
Smart planning saves money and fuels growth. A focused, results-driven strategy will hold your marketing accountable for revenue to reinvest where it matters most.
Whether you hope to build awareness, leads or sales, strategy connects every marketing element to a measurable result.
No wasted motion. Your team's resources are limited, and can't afford scattershot marketing without a firm strategic footing.
Strategy helps answer tough questions and prioritize. Is your true goal to get on social media — or to reach younger customers?
A good plan is built for the next plan. "Future You" will need consistent metrics to judge effectiveness and adjust accordingly.
Ready to Talk Strategy? It’s easy To Get Started.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
