Branding That Makes an Impact.
Your brand is about much more than a logo.
It's defined by every experience someone has with your company, employees or existing consumers — from physical storefronts, business cards and advertising to sales presentations, websites, email, social media, phone calls and basic customer service. Every interaction is a chance for your brand to grow stronger or fade away.
Perhaps you have an established company reaching back decades, and want to modernize its overall identity. Or maybe your thriving startup needs an innovative, future-focused brand package that reflects its passion and values.
No matter the size, industry or growth stage of your business, I'm here to help create a bold, impactful brand rooted in its strategies and vision for the future.
Services To Define Your Brand
Think about a company or product you're loyal to. What words would you use to describe it? Quality? Freshness? Excitement? Reliability? Whatever came to mind is the result of careful planning. Audiences will know if your promises don't align with your products or experiences — I offer services to help you build an authentic brand with staying power.
BRAND AND MARKET RESEARCH
Perception is reality. How is your company, organization or brand defined by consumers today? We'll identify strengths, weaknesses and opportunities for growth.
POSITIONING
There are competitors that offer products and services similar to yours. What sets you apart? How do you differentiate yourself? Why do consumers choose you?
PERSONALITY, VOICE AND TONE
Words are powerful. Before a single logo is created or tagline written, we'll explore and define the right attitude, voice and personality to project to your consumers.
PLANNING
Launching or refining a brand is like a giant puzzle. We'll develop a blueprint and schedule of various assets needed across print, advertising, digital and other platforms.
CREATIVE AND EXECUTION
The recipe for your brand will feature many ingredients. I provide a flexible toolbox of words, colors, graphics and other assets to project your brand with confidence.
MEASURING IMPACT
While many brand experiences are emotional and gradual, there are methods to gauge immediate impact and performance. We'll track against them.
An Identity Built on the City’s Creative DNA
In creating highly visible event displays, marketing collateral and digital properties, it was critical that the Columbus Chamber’s brand communications be consistent with the region — while still conveying a distinct point of view.
How I Approach Branding
I deliver a complete package of assets — guidelines, colors and more to ensure you have the tools to build a long-lasting brand.
Your visual identity will be flexible and adaptable enough to be featured in any media, from billboards to social media graphics.
From Toyota and Weight Watchers to The Ohio State University and small businesses, I've managed brands of all sizes.
I'm in the business of creativity and innovation. Rest assured we’ll explore multiple concepts as we develop and refine your brand.
My business is small by design, and my value comes from combining the quality and expertise of a marketing agency without the added cost, client loads and overhead.
Why Branding Is Important
Consumer attention spans are shorter than ever. Creating a unique and vibrant brand helps you stand out from the competition.
Promoting strong relationships with your brand — throughout the purchase process — is more likely to create loyal, returning customers.
Brands build trust. Professional-looking logo variations, typefaces and strategic content lend your company added credibility.
Marketing production costs are lowered when team members have approved brand and creative assets to work from.
A well-defined brand ensures that employees are invested in your company culture and builds support around its vision and identity.
Ready to Move Your Brand Forward? Let’s Chat.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
