Tell Your Story With Integrated Marketing.
A good marketing campaign is like a well-oiled machine.
Starting with research and planning, you're confident in the basic blueprint: You know your target audiences, as well as the right strategies and tactics to reach them. You have a well-defined brand to lean on. You've identified the various pieces and parts, and how they fit together: Print. Direct mail. Web. Email. Social media. Video.
Getting the best results from all that preparation comes down to execution. Tiny details around messaging, design, production, list management or delivery often determine whether your hard work reaches its potential or falls short.
Services for Your Next Project
Resources are limited — but not your ideas. I'm proud to offer freelance services for integrated marketing because I understand the competing demands you're facing. But whether you're short-staffed, experiencing budget cuts or could use a fresh perspective, I support you with attention to detail and comprehensive experience.
STRATEGY AND PLANNING
You know the destination — now let's map out the best way to get there! A well-researched plan with your goals and priorities at heart is key to a successful campaign.
DATA AND LIST MANAGEMENT
Even the best marketing materials will fail if sent to the wrong audiences. We'll explore your mailing lists and data to optimize our overall approach.
CONTENT CREATION
Storytelling is about far more than words. I offer writing, design, creative templates, photography assistance and more to help your entire campaign pop.
PRODUCTION
Depending on your campaign's strategy and breadth, production assistance may include design templates, style guidelines, video consultation or other assets.
DELIVERY
I've worked with countless platforms and print vendors to ensure that digital and direct mail campaigns deliver without a hitch — and offer you the same support.
TRACKING PERFORMANCE
From the outset, we'll identify meaningful, tangible and realistic results for your campaign. Every step will be designed with those benchmarks in mind.
Integrated Campaign, Award-Winning Results
Sesquicentennial branding in print, digital, social media and other materials for The University of Toledo helped drive record fundraising of nearly $2.2 million in 2023.
How I Support Your Marketing Efforts
I've managed comprehensive campaigns in all media and understand how to plan for success — and avoid pitfalls.
I've worked closely with various partners and platforms — including Salesforce, Constant Contact, MailChimp and printers — and can work with yours as well.
No matter how your team operates, I've collaborated using Microsoft Teams, Basecamp, Wrike, Monday and others. I adapt to your workflow.
Every campaign is accountable to a team of producers, managers, directors and other leaders. We'll create comprehensive reporting for key stakeholders.
I care about providing you with personal attention and nimble decision making, not endlessly growing clients and staffing. My business is small by design.
Why Integration Matters
A unified approach ensures that discrete production efforts (display ads, email, direct mail, etc.) "row in the same direction" toward your marketing goals.
Precision and consistency increase ROI and lower costs. Customers and production team members alike engage with connected assets, materials and calls to action.
Experts estimate that it takes an average of six touches to generate a sales lead. Integrating across channels generates the awareness to drive sales.
Integration opens doors to new platforms. If you haven't fully leveraged video, social media or SMS messaging, your next campaign may be an opportunity.
Attention spans are short, and most people forget content quickly. Reinforcing a consistent message across multiple channels is key to standing out.
Let’s Make All the Pieces Come Together.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
