Engaging With Purpose.
Bowling Green State University has a network of more than 200,000 alumni, students and other supporters worldwide — a strong number, but the challenge was to keep them engaged. We used smart data segmentation, authentic marketing outreach and yearlong events to stoke their love for BGSU and drive the success of its first comprehensive fundraising campaign.
What I did:
Integrated Marketing | Strategy | Event Staging + Scripting | Writing | Design
Alumni and Donor Outreach
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Celebrating Students
Alumni Laureate Scholars Brochure
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Print Advertising
BGSU Magazine
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Annual Report
BGSU Foundation and Alumni Association
Celebrating 100 Years
Creating an Experience to Match the Occasion.
Bowling Green State University celebrated its centennial in 2010. At centerpiece of the festivities was a reinvention of our annual Alumni Awards ceremony, which increased in scope to honor the most prominent graduates from the past 100 years. When the audience of more than 800 entered the ballroom, we wanted to create an experience they would never forget: Every detail was painstakingly crafted.
A Memento With the Heart and Soul of BGSU.
In addition to table settings, wall banners, written remarks and audiovisuals that created an environment celebrating BGSU’s rich history, each guest also received a full-color, 112-page program. The booklet featured a full-page biography and quote from each of the 100 honorees, as well as special highlights marking the historic milestone.
“I've collaborated with Joe on countless events. From planning and marketing to scripting and presentation, he's great at creating unforgettable experiences.”
LORI CORVINO
Ball State University Foundation
Let’s Turn “Likes” Into “Loves” on Your Next Project.
Provide the basics here and I’ll reach out within 1-2 business days. From there, we’ll set up a free consultation and estimate for your project.
Other Work
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Setting the Standard
Your brand is about much more than a logo. I provide the expertise and attention to detail to bring it to life.
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A Brand on a Mission
A bold vision weaved into events, an award-winning podcast and video at the Columbus Chamber.
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Award-Winning Design
Presentation matters. I’ve helped craft ROI-driven experiences in print, websites, email and more.
